Ricky is a graphic designer, illustrator, (and aspiring comedian)

His work is profoundly influenced by his undying love of mid-century modernism and the masters who've come before us, while infusing some of his own personality and humor into everything he makes. He likes to think of himself as a robot simply so that he can trick his brain into thinking he does not require sleep and spends the extra hours feeding his comedy addiction.

He also takes on freelance projects so if you have a project you think he would be a perfect fit for, please get in touch at hi@rickylinn.com

Arizona Iced Tea

I love Arizona's teas but have always hated their branding and graphics. It was all over the map and I felt it needed a little help. And seeing that 2012 was their 20th anniversary, this was the perfect time to do a little something for them.

My rebrand of Arizona draws upon the themes and visual language of the Southwest that the company draws its namesake from. It is an exciting fusion of contemporary modernist design language with the traditions of Native American art and culture to give Arizona a unique voice in an over-saturated market.

Before and after

Alternative lockups

Redesign of two existing flavors in Arizona's product line

Part of the project's requirements were to introduce hypothetical new items into the product line to expand Arizona's current offerings.

I chose to go with a limited edition run of Arizona Iced Tea vodka to celebrate their 20 years, and a new line of tea bags to expand Arizona into the hot tea market seeing as they have already dominated the iced tea market.

Process work of the can design

3D render mockups of the final design using the Esko software plugin.